Having a website is a well-known business need. However, what is equally important is having a mobile application. In a fast-paced world, clients across all industries are always in need of the most convenient solutions to the issues they face.
Launching a mobile app can put you at the forefront of leading product and service providers they can work with. Nevertheless, the benefits of having a dedicated app for your business go beyond that.
Here are a few reasons you need a mobile app:
Ease of Use
Accessing the standard website on a mobile phone or table may not yield the best results. Oftentimes, when these sites are not optimized to fit various screen sizes and resolutions, users will opt out. On the other hand, applications are designed with user interfaces that are simple, user-friendly, and easy to navigate.
You can even have a tutorial integrated for first-time users. For instance, suppose you run a photography business and have an app for customers to check. You can have a guide on finding available offers such as jewelry photo retouching services or scheduling photo shoots. Meanwhile, fast food joints can walk customers through the ordering process. Social media platforms can also provide a step-by-step preview of their different features.
Access to Device Capabilities
Native applications can request the use of a device’s GPS, camera, vibration system, and more. This allows users to interact with your brand more efficiently and seamlessly. For example, whenever users are ready to purchase certain products or schedule an appointment, they can tap on the email address or phone number provided. This is certainly much faster than manually inputting these details themselves from the average website.
Better Engagement Rates
Mobile devices are much easier to carry around, which means more individuals prefer using them instead of laptops and desktops. Thus, having a mobile app allows you to reach out to your target audience much faster than simply running your own website. It also comes with the added benefit of being visible to customers 24/7, opening up opportunities for in-app purchases when browsing and using instant messaging.
Let your users have the option to customize their feeds and have their most used features on the front page. Giving them such control allows you to learn their preferences. This also shows you areas for improvement within the app’s design and usability.
Increased Customer Support and Easier Advertising
Regularly updating your customers on the status of their orders is generally well-appreciated. This is especially true for e-commerce platforms that offer a wide range of products since they can monitor and estimate each shipment’s delivery date. In addition, this is also a convenient way to inform your clients about updates on the app, such as resolved technical issues.
Having a dedicated mobile application can easily aid your marketing team the next time you launch a campaign. Oftentimes, you can send out alerts directly to a user’s phone. Considering that most individuals tend to open push notifications, this increases the likelihood that your promoted products or services are brought to the attention of prospects who are already interested in them in the first place.
Publishing content on your business’s website has its own advantages. However, adding external links into your blog posts gives readers an opportunity to direct their attention to a different page. In doing so, you effectively increase the likelihood of them losing interest in the information you offer.
On the contrary, having a team of developers build an application for you keeps you in control of your target audience’s experience. Your users will enter the app with the expectation that each option presented to them is centered around what your company offers. They will be able to consume media without distractions from competitors and external sources.
Unlike websites, mobile applications don’t require constant access to the internet to operate. Having a set of core features ready to use despite being online encourages users to engage with it more often. While some bonus features may be unavailable, allowing users to save content locally gives them the ability to access their data and other important details anywhere.
Get a Mobile Application for Your Business
A mobile application is an integral asset that connects you with your business’s lifeblood – your customers. For this reason, it can easily be considered one of your most valuable investments. The significant opportunities you gain once you have a dedicated mobile app are endless. Don’t miss out and have one created for your business today.