UX/UI design is the result of working on the application or website interface for making it intuitive and visually pleasing to interact with it. UX is how the user interacts with the interface. UX designer is responsible for the usability of a website or app. UI is what the interface and its elements look like. A UI designer is responsible for the software visibility: menu, buttons, font readability, etc. Creating a typical UI/UX for the website or application includes the following points.
1. Making research
Collecting information at the initial stage of work may be done with the next steps:
- Interviews with business and subject matter experts.
- Analysis of statistics.
- Analysis of competitors and their audience.
- Studying the product and own user experience.
- Analysis of social networks and specialized resources.
The collected data must be processed to develop the primary design of the trading platform.
Audience research can help make reasonable decisions regarding the adjustments you need to make. Thus, business owners can make sure that the target audience of the product is determined correctly.
Research is a way to turn a disorganized creative process into a specific list of actions. Consider the following variants for improving the product:
1. Competitors’ websites. Evaluate the content: what the menu consists of, what is put on the main page, what is the text.
- Cross categories. Do the same for the websites but not of your straight competitors’ ones.
- Inspiring examples. People with extensive web-design experience check new sites, follow trends, find inspiration in the work of colleagues regularly.
2. Processing a Prototype
Prototyping is a kind of collaboration between UX and UI designers. At this stage, experts think about what will be placed on the product pages and how to arrange important elements on them.
The main task is to find a balance between usability and design, not just to draw a beautiful sketch. Remember that speed and efficiency are the only important points for clients when interacting with a product.
It is highly recommended to create an interactive prototype as it helps to find out how users interact with the site or application. Also, this method allows to identify usability problems and understand how to satisfy the users’ needs.
To draw a prototype, designers use a basic set of elements. The text is drawn with straight lines, the title is usually a little thicker. The picture is a rectangle with outlines, the control elements are depicted like little buttons.
3. Creating subtasks
Before drawing the design, the team needs to approve the content, because without it designer will have to redo everything in the end. To start, it is recommended to collect all the materials: presentations, brochures, publications. This will serve as a starting point.
At the design stage, all the previous stages must be combined. Prototypes get a unique visual style, get filled with content, and the product takes its final look. Here are the elements that must be considered first:
- Homepage. The high-quality photo and catchy headline will help to make a good first impression.
- Navigation. When drawing the menu, make sure that it is visually attractive: not too large, and does not overload the page.
- Logo. It is better to choose a horizontal position. Vertical logos don’t work well on the web.
- Font. Every item has a character, so try to find a font that describes the topic.
- General style and neatness. Align indents, make headings consistent, make sure that the font size in the text is the same everywhere. It is also necessary to leave enough free space on the site.
Choosing brand colors is a reasonable step. But this does not mean the necessity to paint everything in different colors. On the contrary, observe the rule that 90% is black and white and 10% is some kind of an active color. Using one complementary color is the best option; three cannot be used at the same time.
UX testing helps to identify major interface problems and shows how simple the website is for the clients. It allows identifying if the product is generally used as it was planned. The owners of the following products are especially interested in making UX testing:
- Online stores that need to increase profits, ensure sales growth (at any stage of their work).
- Projects that are under development to make the resource effective at the initial stage.
- Sites with high traffic but low conversion rates.
- Mobile applications in which the percentage of downloads significantly exceeds the actual usage.
- Portals with numerous useful features that are not noticed by clients due to unknown reasons.
The website must be visually attractive, meet modern standards and remain user-friendly at the same time. The last point is especially important because UI design includes not only the creation of beautiful icons. These icons should give the client an idea of what function they are performing, and other parts of the interface should have a clear hierarchy. Making research, processing a prototype, creating subtasks and testing are the four main stages, necessary for processing the UI/UX.