What’s Happening to iTunes?: The Facts You Need to Know


For many music lovers, it’s sad news—Apple iTunes is being canceled. We’ve used the platform since way back in 2001, when tiny pastel iPods were cutting edge and digital music was only just starting to become popular.

However, just because we are losing iTunes doesn’t mean Apple is leaving the online music market. Instead, they are launching a few brand-new options to help Apple fans enjoy the music and entertainment they love.

To learn more, keep reading to find out what’s happening to iTunes, what’s going to happen to your music, and Apple’s newest developments in the music space.

Why Is iTunes Being Cancelled?

First things first—why is our beloved iTunes being canceled?

The truth is, the future of iTunes has been in jeopardy for years. Subscription music platforms like Spotify have changed the way we consume music, with listeners preferring to pay a small monthly fee for unlimited music, rather than downloading each song individually.

Some users also found the iTunes platform clunky and slow, especially when using it on Microsoft devices.

Over time, iTunes expanded from music to movies, TV shows, and other entertainment. The name iTunes no longer represents what the platform was offering, so it makes sense to break it up into other apps.

Can I Still Use My iTunes Account?

Yes! Don’t worry that all of your precious music is lost—once you’ve purchased it, it’s yours to keep.

However, your music can be transferred to Apple Music, which is replacing iTunes. However, if you keep using iTunes, you want to make sure you’re using the most up-to-date version—here’s how to update iTunes on Mac.

If you still have any iTunes gift cards, Apple will still honor them in the future, so don’t worry about them going to waste. iTunes and Apple gift cards generally don’t have expiration dates, so even old gift cards should still be fine.

What Is iTunes Being Replaced With?

If Apple iTunes is being discontinued, there’s sure to be something to replace it, right? Of course—there is huge potential in the online music market, so Apple sure isn’t walking away from that space.

Instead, Apple is launching a few new products that will replace the services offered by iTunes. Here’s a rundown of what you can expect.

Apple Music

All of your Apple music will now live in a new app—Apple Music. Apple Music still offers you your songs and downloads from iTunes, but it also offers plenty of new ways to enjoy music.

You can download and stream music to your phone, Apple Watch, or other Apple device, giving you plenty of ways to enjoy your tunes.

Users no longer need to pay to download individual songs, as you can instead access unlimited music for a flat monthly fee, with both individual and family plans available. By moving to a subscription model, Apple is trying to compete with other popular music platforms like Spotify, Tidal, and Amazon Music Unlimited.

Try it out with the free trial and see if it suits you.

Apple TV

Another popular Apple service is Apple TV. This is another subscription streaming service they are about to launch, with Apple coming after apps such as Netflix and Hulu.

As it stands now, you can use Apple TV to buy or rent popular TV shows, movies, or series, sort of like a modern-day, virtual Blockbuster.

Apple TV may change the way you watch your favorite shows, and it also offers a free seven-day trial before committing. You can set it up via your smart TV or online, so you don’t need a separate Apple TV device to view their content.

Apple Podcasts

Have you embraced the world of podcasts? They are growing increasingly popular each year, with over 155 million people listening to a podcast each week.

To cope with growing demand, Apple Podcasts launched to offer users access to all of their favorite podcasts. Podcasts can be funny, educational, and controversial, so there is plenty to enjoy in the world of podcasts.

There are hundreds of thousands of podcasts within the app. You can even receive notifications when new episodes of your favorite podcasts are released, ensuring you don’t miss out.

What Else Is Apple Working On?

It’s clear that big things are happening when it comes to iTunes, but is there anything else changing at Apple?

The tech giant is constantly trying to improve access to entertainment for users, so one thing to keep your eyes peeled for is augmented reality (AR). Apple hopes to launch AR glasses that users can wear, giving them a 3D view of the world.

Apple is also increasing its options within the health tracking space, releasing new features for tracking health, sleep, and nutrition via your iPhone or watch.

Make the Most of Your Apple Account With These Tips

The iTunes we all know and love is about to enjoy a well-deserved retirement, but the good news is that there are now more options than ever for enjoying music and movies online through your Apple account.

To get started, download the apps mentioned above and try them out. Although they may take some time to get used to, especially if you’ve only ever used iTunes, you’re sure to love the new features and variety.

With Apple Music, you literally have hundreds and thousands of artists at your fingertips, giving you many more options than your former iTunes library. Make the switch today and start enjoying your favorite tunes in a whole new way!