Nowadays, content marketers focus on the mobile experience because it boosts SEO and conversion.
And numbers from Oberlo and Pew Research back this up.
- Over 4.3 billion people (over half of the global population) use mobile devices to browse.
- 70% of web traffic comes from mobile phones.
- 80% of the top-ranked websites are mobile-friendly.
- Over 61% of online users won’t return to a website with a terrible mobile experience.
With these figures in mind, optimizing your website’s mobile experience should take precedence whether you are a startup, essay service, or large corporation.
In this article, we explore ways to create mobile-friendly content for your audience without compromising sales and traffic.
Gather Insights From the Target Audience
Audience engagement helps businesses create products that their consumers need and love. Modern consumers want to connect with a company and ensure the brand message aligns with their values.
So, use multiple communication channels to connect with your customers across various platforms. Encourage them to share their thoughts and complaints with you; use incentives to improve engagement.
Besides, you can gather valuable insights by surveying your demographics. For instance, ask customers if they are willing to do my homework and other services from their mobile phones.
Based on the response, you can adjust your mobile content creation strategy to meet their needs.
Start With a Strong Intro
Now that you have figured out your audience’s needs, it’s time to get to the main content creation stage.
For this, we need to understand the modern consumer.
Google claims that the average attention span for web users is 13 seconds. So, when creating web content, start with an attention-grabbing intro; otherwise, the readers will leave the website.
Also, avoid sensationalism and clickbait headlines in your work. It might work initially, but users will blocklist your page if you continue baiting them for clicks.
Instead, use tools like CoSchedule’s Headline Analyzer to hit a high emotional score.
Make the Content Skimmable
Keeping the reader glued to your content involves making the content skimmable. What does this entail?
For starters, use topic-relevant headlines to highlight the primary focus of the article, opinion piece, or case study.
Then, split the text into segments and subsections. Use descriptive (H2 and H3) titles to cover the central idea of each subsection.
Instead of writing massive blocks of text, limit each paragraph to 3-4 sentences to make the text digestible — and maintain one idea for each paragraph.
Also, use lists and bullet points to express ideas. Data from heatmap tools show that users skip to bullet points to get the “gist” of the content piece.
And, most importantly, add a comprehensive conclusion that summarizes the entire text. Add a “highlights” or “TLDR” section, if possible.
Proofread Before Publishing
Your mobile content strategy succeeds if you can maintain a high level of quality. Before publishing a piece on your website, proofread and edit the draft multiple times.
Why is this important?
- Proofreading helps you catch embarrassing errors.
- Proofreading allows you to verify statistical data and quotes before sharing them with the world.
- Editing helps you simplify your delivery.
- Error-free content establishes your brand as an authority and draws organic traffic to your site.
- Reviewing your text helps you spot opportunities to insert keywords.
Use Visual Content
Before discussing visual content, let’s go through some numbers from HubSpot:
- Users process visuals 60 000 times faster than text.
- Users consume 62% of every video, compared to only 23% of written blog content.
Blocks of text can be boring to read, especially for people who would rather scroll the pictures on Instagram. Consider adding images, videos, infographics, and illustrations to your text to keep users interested in your written content.
Here are the advantages of visual content.
- Infographics condense extensive statistical data into a digestible image or graphic.
- Videos humanize written content and improve SEO.
- Images add context to written content, which helps visual readers assimilate information.
- GIFs add the fun factor to written pieces.
Use Contrasting Colors for CTAs
If you want people to read your content and take action on your page, you need to add CTAs in the right places.
But these CTA buttons or links can get lost in the puddle of texts scattered across the page. So, always use contrasting colors to make them stand out of the pile.
If your website’s background color is white, use a colored CTA that suits the site’s overall hue to attract readers.
Also, place your CTA at the top and center of the content to encourage people to finalize that purchase or visit that landing page.
Optimize the Mobile UX
When creating your website, use a responsive theme that adapts to any device. You should also preview every page to ensure the navigation menu and other on-page elements are in order.
But the mobile user experience goes beyond navigation buttons and responsive themes.
Here are ways to optimize the experience on mobile.
- Ensure that the loading speed is below 7 (seven) seconds.
- Use web-optimized images and videos to reduce the average loading time.
- Conduct regular website health checks using tools like SEMRush.
- Use legible fonts.
- Improve the content readability score.
Mobile-friendliness determines how users interact with your site’s content. So, use mobile content marketing strategies to improve the audience’s mobile experience. Always gather information from your users to address their pain points.
When writing, start with an attention-grabbing headline and follow with a solid introduction. Use detailed subheaders to make the content skimmable and split points into bulleted lists for clarity. Add visual content where applicable and proofread the final draft.
Above all, use contrasting colors for CTAs and make them easy to find.