Product Photography: How to Make Customers Buy What They See


Editing images for products can be tricky. A badly photoshopped image can give out the wrong ideas, highlight the product’s flaws, and drive away potential customers. Meanwhile, when a product is photographed well and edited with expertise, its best features are highlighted. That is why some companies avail of the services of e-commerce product image editing. The items become appealing to the eye and the mind, making the customer wonder if they need or want to buy the product. The image determines whether a potential customer will glance at the price. It is their point of entry to the buying and selling process.

How do you sell products online through the mere use of pictures? Which photography basics should you adhere to to make your photographs look professionally done?

Light the place.

Lighting can bring out the best in your product and obscure the worst. If the light is good and pleasing to the eye, the product in the picture looks good and pleasing to the eye, and it is easy to overlook the tiny flaws that can turn off a customer. The color of the product should contrast slightly with the background lighting, and ideally, the colors must look more pronounced than it is. But take care not to overdo it, and keep it gentle to the eyes.

Position it properly.

Position the product in the center of the picture, with ample blank spaces around it for aesthetic purposes. Use a white, black, or wooden background. Keep it as neutral to accentuate the features of the product itself. Make sure that the background color contrasts with the color of the product. For instance, if the product is bright red, it needs a background that is not vibrant, like white.

Keep it flat.

Let your product lie on a flat surface. Take multiple pictures if necessary, but experiment with only a few angles. Professionals know how to do it, but there’s a chance the image might not turn out good. Make the product look as flat as possible. If the features of your product decide that you must angle it, keep the focus as simple as possible. For example, less than 90 degrees is ideal.

Spice things up.

You should do this when necessary when there is nothing to tease the eye or when you feel that the product has no “oomph” factor. Add random little things in the neutral background that are associated with the product. For example, if it’s a children’s school backpack, add some colored chalks against a chalkboard-looking background. You can even draw a little on it. Consider the personality of its likely customers and cater to their aesthetics. Remember, simplicity is still the key.

With these tips in mind, you can take pictures that can be considered worthy. There are some things professionals can pull off, but if you can’t afford them or would instead save up, you can learn from them. Look up product photos and learn from them. Discern which pictures look great and which look awful. Try to figure out how to improve them and get tips online. Of course, don’t forget to practice regularly.